Studio DeMi DESIGN was founded in Zagreb in 2005, while the project “Tracing Croatian Motifs in Fashion Clothes and Souvenirs” was started in the early 2004. The idea is based on an inspiration which the author draws from the characteristic motifs of Croatian cities, the interlaced ribbon ornament and the glagolithic script. The print on fabric combines an artistic expression and contemporary fashion design to produce souvenirs you can wear, fashion accessories (bags, ties, scarves, umbrellas), business gifts and elements of interior decoration (linen, tablecloths, lamps). The idea to print these motifs on fabric is protected as industrial design at the Office for the Protection of Intellectual Property in Zagreb.
The author and designer in this project is Dragica Mihajlović, graduated engineer of textile technology in Zagreb.